about the brand: J.M.Leboy
Each design carries a story, drawing from rugged landscapes, cultural inspirations, and lessons learned along the way. This is more than a brand—it’s a reflection of a life well-lived and a journey still unfolding.
“As a kid, I was fascinated by the tools and gadgets I’d see in old movies—watches, pocket knives, lighters. They weren’t just objects; they represented style and self-reliance.
That appreciation for rugged and meaningful gear stayed with me as I got older. My time in the military and later as a security contractor took me around the globe; deserts, jungles, places where you rely on your gear for more than just convenience. My watch was always there with me, keeping me grounded and reminding me of my individuality.
This passion eventually grew into the drive to create my own brand. With J.M.LEBOY, I set out to create pieces that go beyond function. Each design is meant to embody resilience and serve as a subtle nod to the adventures that define us.”
-Jake Michael LeBoy
THE BEDOUIN GMT
Having explored various cultures, my time with the Bedouins remains one of the most impactful. Their way of life embodies a rare kind of freedom—unbound by borders, unattached to any single piece of land, and carrying only what they truly need.
I was deeply impressed by them and couldn’t help but think of the commonality between their mindset and my own. Always ready to go when the moment calls, bringing only the essentials, with "home" being wherever I happened to land. The desert, with its vast and shifting dunes, felt like the perfect representation of the endless road ahead.
This watch is my way of honoring that mindset—a tribute to resilience, adaptability, and the beauty of finding freedom wherever life takes you.
BLENDING NEW IDEAS WITH PROVEN CRAFTSMANSHIP
Yes, we are a new brand—but far from inexperienced. Our team of partners has decades of expertise, ensuring every detail is thoughtfully executed.
All technical design is carried out in Switzerland and each watch is inspected, assembled and regulated in a Swiss workshop that has been in operation for over 50 years.
UPDATES & ARTICLES: STORIES BEHIND THE JOURNEY
Inspired by the nomadic Bedouin tribes of the Middle-East, the Bedouin is for those always on the move.
Its unique wave dial, reminiscent of a wind swept desert landscape, represents the vastness of the desert, the romance of travel and the constant road ahead.
